Darlene Moore

Darlene Moore is the founder of DriveTraffic Digital Marketing and has been in the digital marketing space for approximately 20 years. She helped create a digital roadmap for cannabis retailers through the CDAP program and during that process realized that many “cannabis marketers” are not using data to back up their claims about which marketing tactics work the best. Since then Darlene has been working to educate cannabis professionals about the need for data in marketing. When not working, she can be found in her kayak, on her bike or in a warmer climate when snow strikes.