Dany Lefebvre

Bleuh – Chief Marketing Officer


Dany, one of the pioneers of legal cannabis in Quebec, has been making his mark on the industry since 2013, shaping his game with passion and determination. Since 2020, he has held the prestigious position of ‘Chief Marketing Officer’ at Bleuh, a renowned Quebec-based company operating in the recreational cannabis sector.

Thanks to his clear vision and discipline, Bleuh has quickly become an essential brand in the recreational cannabis market, captivating tens of thousands of consumers in Quebec. Their rapid growth attests to the impact they have had on the market.

In 2023, at the Montreal Cannabis Expo, Dany will have the honor of presenting the conference titled ‘Where to Play and How to Win.’ During this event, he will share valuable insights from his journey, specifically addressing entrepreneurs operating in the cannabis industry.

Join Dany in his captivating conference and be inspired by Bleuh’s growth and the valuable advice he will enthusiastically share. You will leave with different perspectives that could transform your entrepreneurial approach.